How to Differentiate Yourself and Your Company

Part 1: How to Differentiate Yourself
This training is a mix of how you present yourself and how others see you. A strong personal brand is what
differentiates you from your competition and represents how you are seen, heard and understood. By learning
how to stand out, participants will know how to articulate what makes themselves and their company unique.
Through networking simulations and group activities, participants experience each step of the networking
process from making a first impression to building referral partnerships. Participants finish the program with a
newfound confidence and knowledge to ask the right questions, excel at relationship-building and influence
people, decisions and results.

Solidify your ability to differentiate yourself and be able to:
 Demonstrate your beliefs, values and abilities
 Change, clarify, create the perceptions you seek
 Establish trust and build credibility verbally and virtually
 Improve and leverage your professional relationships so you maximize referral opportunities
 Identify and Articulate what differentiates you from the rest
 Embrace your unique skills and passions

Part 2: Perception and Body Language
Since so much of communication is conveyed through body language it’s essential that professionals know how
to read, interpret and respond to it. You will learn how to interpret all types of body language as well as how to
communicate through body language. Studies show that as much as 55% of communication is through body
language and this workshop shows you how to unlock this silent form of communication so you can be more
successful in sales. Learn body language strategies for success by:

 Becoming aware of your own and others nonverbal behaviors to understand the messages you are
sending/receiving
 Decoding body language signals, facial and vocal expressions
 Controlling what your body says
 Talking without speaking
 Listening and observing for what to watch for